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Introduction to Research Methods - Business
BUSINESS RESEARCH: A Guide to Planning, Conducting, and Reporting Your Study
Donald R. Cooper
Business Research: A Guide to Planning, Conducting, and Reporting Your Study provides an in-depth view of the
research process and design that includes a "road map" that enables students to successfully navigate the research
process. This text uniquely demonstrates the research process step-by-step, using writing examples for students to
follow in producing a respectable research paper.
CONTENTS 1. From the Research Jitters to Employers' Most Wanted Skills / 2. Self-Defense Tools for Research: Preparation, Reasoning, and
Terminology / 3. The Process Road Map: Exploring and Planning / 4. The Process Road Map: Creating and Conducting / 5. The Process Road Map:
Collecting, Analyzing, and Writing / 6. Nonexperimental Quantitative Designs / 7. Qualitative and Mixed Designs / 8. Experimental Designs / 9.
Writing the Report
PAPERBACK ISBN: 978-1-5443-0782-4 • ©2019 • 432 PAGES • •
DESIGNING AND MANAGING A RESEARCH PROJECT: A Business Student's Guide
FOURTH EDITION
Michael Jay Polonsky, Deakin University, Australia • David S. Waller, University of Technology, Australia
Designing and Managing a Research Project: A Business Student's Guide is a practical, step-by-step guide that
shows business students how to successfully conduct a research project, from choosing the topic to presenting the
results.
CONTENTS PART I. THE FOUNDATIONS / 1. Introduction / 2. Choosing a Topic / 3. The Role of the Supervisor / 4. Group Work, Group Dynamics and
the Role of Confl ict / 5. Ethical Considerations / PART II. UNDERTAKING THE RESEARCH / 6. Planning the Research Project / 7. Literature Review /
8. Data Gathering / 9. Qualitative Data Collection and Issues in Analysis / 10. Quantitative Data Analysis / PART III. COMMUNICATING THE RESULTS
/ 11. Presenting the Results / 12. Identifying the Implications and Establishing Recommendations / 13. Writing the Report / 14. Oral Presentations
/ 15. Concluding Remarks
PAPERBACK ISBN: 978-1-5443-1646-8 • ©2019 • 360 PAGES •
Introduction to Research Methods - Communication
UPDATED EDITION OF BEST SELLER
MEDIA AND COMMUNICATION RESEARCH METHODS: An Introduction to
Qualitative and Quantitative Approaches FIFTH EDITION
Arthur Asa Berger, San Francisco State University
This step-by-step introduction to conducting media and communication research offers practical insights along with the
author's signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend.
CONTENTS I. GETTING STARTED / 1. What Is Research? / 2. The Research Process / II. METHODS OF TEXTUAL ANALYSIS / 3. Semiotic Analysis /
4. Rhetorical Analysis / 5. Ideological Criticism / 6. Psychoanalytic Criticism / 7. Discourse Analysis / III. QUALITATIVE RESEARCH METHODS / 8.
Interviews / 9. Historical Analysis / 10. Ethnomethodological Research / 11. Participant Observation / IV. QUANTITATIVE RESEARCH METHODS / 12.
Content Analysis / 13. Surveys / 14. Experiments / 15. Further Reading / V. PUTTING IT ALL TOGETHER / 16. Nineteen Common Thinking Errors / 17.
Writing Research Reports
PAPERBACK ISBN: 978-1-5443-3268-0 • JANUARY 2019 • 488 PAGES
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