SOCIAL MARKETING
BUSINESS
ETHICS
Contemporary Issues and Cases
Richard A. Spinello
ISBN: 978-1-5063-6805-4 •
February 2019
Business Ethics aims to deepen
students' knowledge of ethical
principles, corporate social
responsibility, and decision-
making in all aspects of business
using a decision-making
framework based upon Duties-
Rights-Justice. The text presents
an innovative approach to ethical
reasoning grounded in moral
philosophy. Over 40 real-world
case studies allow students to
grapple with a wide range of
moral issues related to personal
integrity, corporate values, and
global capitalism.
•
online
resources
BUSINESS ETHICS
SOCIAL
MARKETING
Behavior Change for Social Good,
Sixth Edition
Nancy R. Lee | Philip Kotler
ISBN: 978-1-5443-5149-0 •
February 2019
Social Marketing is the
defi nitive guide for designing
and implementing memorable
social marketing campaigns.
The authors present a proven
10-Step Strategic Social
Marketing Planning Model
and guides students and
practitioners through each stage
of the process. The new Sixth
Edition includes new cases and
examples related to today's most
pressing social problems and
expanded coverage of social
media.
•
online
resources
