ORGANIZATIONAL COMMUNICATION
ADVERTISING CREATIVE
Strategy, Copy, and Design, Fifth Edition
Tom Altstiel | Jean Grow |
Marcel M. Jennings
ISBN: 978-1-5063-8696-6
January 2019
The Fifth Edition continues to
weave discussions about digital
messaging through every chapter.
It also addresses some of the
key issues impacting our industry
today, such as gender equality,
diversity in the workplace, and
business ethics.
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EXPLANATION OF
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our quality textbook content into your LMS at no
additional cost and without special access codes.
Instructor and student online tools and
resources for course preparation, study, and further
exploration are included FREE.
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FREE online instructor and/or student resources
are included.
Premium video resources are included and/or
available for purchase.
Interactive eBook is available with the text
when ordered using the "print + interactive eBook"
bundle ISBN.
ADVERTISING
ORGANIZATIONAL
COMMUNICATION
A Critical Introduction, Second Edition
Dennis K. Mumby | Timothy R. Kuhn
ISBN: 978-1-4833-1706-9
© 2019
Extensively updated and
incorporating relevant current
events, the Second Edition
familiarizes students with
the fi eld of organizational
communication—historically,
conceptually, and practically—
and challenges them to critically
refl ect on their common sense
understandings of work and
organizations, preparing them
for participation in 21st-century
organizational settings.
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Updated edition of bestseller
