Mass Communication
Mass Communication
Living in a Media World
EIGHTH EDITION
Ralph E. Hanson
January 2021
Vantage Digital Option ISBN: 978-1-0718-2111-4
Paperback ISBN: 978-1-5443-8299-9
Media and Society
Media/Society
Technology, Industries, Content, and Users
SEVENTH EDITION
David Croteau • William Hoynes • Clayton Childress
July 2021
eText ISBN: 978-1-0718-1932-6
Paperback ISBN: 978-1-0718-1935-7
Media Literacy
Media Literacy
TENTH EDITION
W. James Potter
February 2021
eText ISBN: 978-1-0718-1449-9
Paperback ISBN: 978-1-0718-1445-1
Media Writing
Dynamics of Media Writing
Adapt and Connect
THIRD EDITION
Vincent F. Filak
August 2021
eText ISBN: 978-1-5443-8566-2
Paperback ISBN: 978-1-5443-8568-6
Advertising
Advertising Creative
Strategy, Copy, and Design
SIXTH EDITION
Tom Altstiel • Jean Grow • Dan Augustine
Joanna L. Jenkins
March 2022
eText ISBN: 978-1-0718-4663-6
Paperback ISBN: 978-1-0718-4665-0
PR Campaigns
Public Relations Campaigns
An Integrated Approach
SECOND EDITION
Regina M. Luttrell • Luke W. Capizzo
January 2021
eText ISBN: 978-1-5443-8556-3
Paperback ISBN: 978-1-5443-8558-7
Social Media
Social Media for Strategic Communication
Creative Strategies and Research-Based Applications
SECOND EDITION
Karen Freberg
August 2021
eText ISBN: 978-1-0718-2688-1
Paperback ISBN: 978-1-0718-2690-4
Portfolio Building Activities
in Social Media
Exercises in Strategic Communication
SECOND EDITION
Karen Freberg
September 2021
eText ISBN: 978-1-0718-2806-9
Paperback ISBN: 978-1-0718-2803-8
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MASS COMMUNICATION
N2B0002
Crisis Communication
Ongoing Crisis Communication
Planning, Managing, and Responding
SIXTH EDITION
W. Timothy Coombs
January 2022
eText ISBN: 978-1-0718-1662-2
Paperback ISBN: 978-1-0718-1664-6
