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A fresh new approach from best-selling authors Introduction to Business explores the fundamental building blocks of modern business while addressing social impact, ethics, and the power of innovation throughout. Cases on startups, small businesses, and corporations will ignite student interest as they learn. Regardless of your students' career aspirations, they will develop the mindset and skillset they need to succeed in their professional journeys. Choose the best option for your course: • VANTAGE DIGITAL OPTION (LEARNING PLATFORM) ISBN 978-1-0718-8685-4 Best value for your students. See why your colleagues love Vantage. • Bundle: Vantage Digital Option + Loose-leaf ISBN 978-1-0719-1861-6 • Paperback ISBN 978-1-0718-1314-0 SOCIAL IMPACT & SUSTAINABILITY ETHICS, DIVERSITY & INCLUSION MODERN MINDSET & SKILL SET

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