A fresh new approach
from best-selling authors
Introduction to Business explores the fundamental building blocks of modern
business while addressing social impact, ethics, and the power of innovation
throughout. Cases on startups, small businesses, and corporations will ignite
student interest as they learn.
Regardless of your students' career aspirations, they will develop the mindset
and skillset they need to succeed in their professional journeys.
Choose the best option for your course:
• VANTAGE DIGITAL OPTION (LEARNING PLATFORM)
ISBN 978-1-0718-8685-4
Best value for your students. See why your colleagues love Vantage.
• Bundle: Vantage Digital Option + Loose-leaf ISBN 978-1-0719-1861-6
• Paperback ISBN 978-1-0718-1314-0
SOCIAL IMPACT &
SUSTAINABILITY
ETHICS,
DIVERSITY &
INCLUSION
MODERN
MINDSET &
SKILL SET
