Hear directly from Heidi and Chris
on how they cover sustainability and ethics in the text.
About the
Authors
"The concept of sustainability
is weaved throughout, but
it's subtle. It's not in-your-
face. It's just showing that
this is the good way of doing
business in the modern era."
—Heidi M. Neck
"We hit ethics from an
individual standpoint to help
the student understand why
they make decisions. And then,
secondly, we hit ethics from
an organizational standpoint in
terms of social impact."
—Christopher Neck
Scan the QR code to watch now
or visit sagepub.com/intro-business
to learn more about the authors
and this text.
Dr. Heidi M. Neck
is a Babson College professor
and the Jeffry A. Timmons
Professor of Entrepreneurial
Studies and the academic director
of the Babson Academy. She is an
award-winning educator and author
of multiple business books.
Dr. Christopher P. Neck
is an associate professor
of management at Arizona
State University, where
he held the title "University
Master Teacher." He is an
award-winning educator
and author of multiple
business books. business books.
Emma L. Murray
is a full-time writer
and award-winning
author in the business
discipline.
