AVAILABLE FOR FALL 2024
New & Coming Soon
COMMUNICATION & MEDIA STUDIES
MASS COMMUNICATION
Introduction to Mass Communication
Exploring Mass Communication
Connecting with the World of Media
FIRST EDITION
Vincent F. Filak
January 2024
Vantage ISBN: 978-1-0719-1408-3
Paperback ISBN: 978-1-5443-8563-1
Media Law
Trager's The Law of Journalism
and Mass Communication
EIGHTH EDITION
Victoria Smith Ekstrand • Caitlin Ring
Carlson • Erin Coyle • Susan Dente Ross •
Amy Reynolds
February 2023
eText ISBN: 978-1-0718-5790-8
Paperback ISBN: 978-1-0718-5792-2
Crisis Communication
Effective Crisis Communication
Moving From Crisis to Opportunity
FIFTH EDITION
Robert R. Ulmer • Timothy L. Sellnow
Matthew W. Seeger
September 2022
eText ISBN: 978-1-0718-5242-2
Paperback ISBN: 978-1-0718-5239-2
Ongoing Crisis Communication
Planning, Managing, and Responding
SIXTH EDITION
W. Timothy Coombs
January 2022
eText ISBN: 978-1-0718-1662-2
Paperback ISBN: 978-1-0718-1664-6
PR Campaigns
Public Relations Campaigns
An Integrated Approach
SECOND EDITION
Regina M. Luttrell • Luke W. Capizzo
December 2020
eText ISBN: 978-1-5443-8556-3
Paperback ISBN: 978-1-5443-8558-7
Social Media
Social Media for Strategic
Communication
Creative Strategies and Research-
Based Applications
SECOND EDITION
Karen Freberg
August 2021
eText ISBN: 978-1-0718-2688-1
Paperback ISBN: 978-1-0718-2690-4
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Principles of Public Relations
Discovering Public Relations
An Introduction to Creative
and Strategic Practices
SECOND EDITION
Karen Freberg
January 2024
Vantage ISBN: 978-1-0719-1444-1
Paperback ISBN: 978-1-0718-7823-1
Advertising
Advertising Creative
Strategy, Copy, and Design
SIXTH EDITION
Tom Altstiel • Jean Grow • Dan Augustine
Joanna L. Jenkins
May 2022
eText ISBN: 978-1-0718-4663-6
Paperback ISBN: 978-1-0718-4665-0
