Artificial Intelligence
in Business: Asset
or Liability?
Source:
Introduction to Business:
For a Sustainable and Entrepreneurial Future
Second Edition
Heidi M. Neck, Ph.D.
Christopher P. Neck, Ph. D.
Emma L. Murray, B.A.
Want more real-world business insights?
Visit collegepublishing.sagepub.com/intro-business.
N251803892
Improves Team Dynamics
Recognizes achievements and supports virtual
team bonding.
How AI Drives
Business Success
Ethical Issues that
Can't Be Ignored
Breaks Language Barriers
Real-time translation for global collaboration.
AI Bias
Data flaws can result in unfair decisions, particularly
in sensitive areas like hiring or finance.
Streamlines Routine Tasks
Automates scheduling, document management,
and workflows.
Job Displacement
Automation may affect employment as businesses
rely on AI for efficiency.
24/7 Assistance
Chatbots for round-the-clock customer support.
Misinformation & Deepfakes
AI-powered fakes can disrupt trust and communication.
Boosts Creativity
Helps in content creation, design, and
engagement tools.
Transparency & Accountability
Complex algorithms raise questions about decision
making and responsibility.
AI can ignite innovation—but ethical
use is essential to its success.
AI is reshaping how businesses
innovate, communicate, and
grow. It offers tools to increase
productivity, streamline
operations, and enhance
creativity. But along with these
advancements come ethical
concerns that must be considered.
