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AN ADVENTURE IN STATISTICS: The Reality Enigma
Andy Field, University of Sussex, U.K.
An Adventure in Statistics: The Reality Enigma by best-selling author and award-winning teacher Andy Field
offers a better way to learn statistics. It combines rock-solid statistics coverage with compelling visual story-
telling to address the conceptual diffi culties that students learning statistics for the fi rst time often encounter in
introductory courses—guiding students away from rote memorization and toward critical thinking and problem
solving. Field masterfully weaves in a unique, action-packed story starring Zach, a character who thinks like a
student, processing information, and the challenges of understanding it, in the same way a statistics novice
would. Illustrated with stunning graphic novel-style art and featuring Socratic dialogue, the story captivates
readers as it introduces them to concepts, eliminating potential statistics anxiety.
CONTENTS 1. Why You Need Science: The Beginning and The End / 2. Reporting Research, Variables and Measurement: Breaking the Law /
3. Summarizing Data: She Loves Me Not? / 4. Fitting Models (Central Tendency): Somewhere In The Middle / 5. Presenting Data: Aggressive
Perfector / 6. z-scores: The wolf is loose / 7. Probability: The Bridge of Death / 8. Inferential Statistics: Going Beyond the Data / 9. Robust
Estimation: Man Without Faith or Trust / 10. Hypothesis Testing: In Reality All is Void / 11. Modern Approaches to Theory Testing: A Careworn
Heart / 12. Assumptions: Starblind / 13. Relationships: A Stranger's Grave / 14. The General Linear Model: Red Fire Coming Out From His
Gills / 15. Comparing Two Means: Rock or Bust / 16. Comparing Several Means: Faith in Others / 17. Factorial Designs
PAPERBACK ISBN: 978-1-4462-1045-1 • MAY 2016 • 768 PAGES • •
DISCOVERING STATISTICS USING IBM SPSS STATISTICS FOURTH EDITION
Andy Field, University of Sussex, U.K.
Andy Field's best-selling and comprehensive Introduction to Statistics text now includes essential updates,
mobile access, examples specifi c to select disciplines, video content, and more! See how Andy's enthusiasm for
statistics helps guide students from fi rst principles to advanced concepts, and keeps them entertained while they
learn, in this newly-available Fourth Edition.
CONTENTS 1. Why Is My Evil Lecturer Forcing Me to Learn Statistics? / 2. Everything You Ever Wanted to Know about Statistics (Well,
Sort of) / 3. The SAS Environment / 4. Exploring Data with Graphs / 5. Exploring Assumptions / 6. Correlation / 7. Regression / 8. Logistic
Regression / 9. Comparing Two Means / 10. Comparing Several Means: ANOVA (GLM 1) / 11. Analysis of Covariance, ANCOVA (GLM 2) / 12.
Factorial ANOVA (GLM 3) / 13. Repeated-Measures Designs (GLM 4) / 14. Mixed Design ANOVA (GLM 5) / 15. Non-Parametric Tests / 16.
Multivariate Analysis of Variance (MANOVA) / 17. Exploratory Factor Analysis / 18. Categorical Data / 19. Multilevel Linear Models
PAPERBACK + INTERACTIVE eBOOK BUNDLE ISBN: 978-1-4462-6391-4 • ©2014 • 952 PAGES • • •
online
resources
• SPSS BUNDLE ISBN: 978-1-5063-5179-7
NEW!
A
NDY FIELD is professor of child psychopathology at the University of Sussex and has published over 70 research
papers, 27 book chapters, and 17 books. His ability to make statistics accessible and fun has been recognized with local
and national teaching awards (University of Sussex, 2001; the British Psychological Society, 2007), a prestigious U.K. National
Teaching Fellowship (2010), and the British Psychological Society book award (2006). He adores cats, and loves to listen to
and play very heavy music. He lives in Brighton with his wonderful wife Zoë and Fuzzy the cat. Like Andy Field on Facebook at
facebook.com/ProfAndyField or follow him on Twitter at @ProfAndyField!
Moderation and Mediation Ask Andy Anything:
Teaching stats...and Robbie Williams' head
Videos to get your students excited about the course—Visit sagepub.com to learn more!
