Hallmark Features
• Chapter-opening and chapter-ending case studies
highlight how companies are working towards UN Sustainable
Development Goals.
• Entrepreneurial Mindset activities ask students to develop the
mindset and skillset they need to be successful in their professional
careers.
• Ethics in Business activities challenge students to address
ethical dilemmas, critically evaluate options, and consider the
consequences of different decisions.
• The Business Impact Project helps students apply what they've
learned and gain a holistic understanding of how all the building
blocks of business work together. Students choose a business for
a project, but instead of creating a traditional business plan as a
culminating project, they create an impact PowerPoint
®
deck.
• Unique chapters on business models and data
management and data analytics ensure students have the
knowledge they need to succeed in today's business environment.
• Demonstrates AACSB guiding principles and standards for
business accreditation with integrated coverage of globalization,
diversity, technology, ethics, social responsibility, and sustainability.
Check out the table of contents and sample chapters
at sagepub.com/intro-business
Available in SAGE Vantage, an intuitive learning
platform that offers simple course set-up, clean design,
reporting tools that make a difference, and tools that
ensure student accountability—learn more inside.