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research methods: Personality & Social Psychology
the Sage liBrary of methodS in Social and PerSonality
PSychology: Collection of 5 Books
John B. Nezlek, College of William & Mary
Each volume within the Library explains a specific topic and has been written by an active scholar (or scholars) with expertise
in that particular methodological domain. Assuming no prior knowledge of the topic, the volumes are clear and accessible
for all readers. In each volume, a topic is introduced, applications are discussed, and readers are led step by step through
worked examples. In addition, advice about how to interpret and prepare results for publication are presented.
CONTENTS 1. Multilevel Modeling for Social and Personality Psychology / 2. Scale Construction and Psychometrics for Social and Personality
Psychology / 3. Structural Equation Modeling for Social and Personality Psychology / 4. Social Psychophysiology for Social and Personality
Psychology / 6. Implicit Measures for Social and Personality Psychology
hArdcover: $225.00 • ISbn: 978-1-8478-7477-1 • ©2011 • 656 PAgeS •
ImPlIcIt meASureS for SocIAl And PerSonAlIty PSychology
Laurie A. Rudman, Rutgers University
Implicit measures involve investigating core psychological constructs in ways that bypass people's willingness and
ability to report their feelings and beliefs. Focused on two primary assessment tools, evaluative priming and the Implicit
Association Test, this volume is designed for serious practitioners and beginning researchers in social and personality
psychology. The book provides an overview of each measure, describing its theoretical underpinnings and construct
validity. Each chapter then lays out "best practices" for successfully designing each method and analyzing results,
revealing how to avoid common pitfalls.
CONTENTS 1. Evaluative Priming / 2. The Implicit Association Test / 3. The Flexibility of the Implicit Association Test / 4. Basic Operations
hArdcover ISbn: 978-0-8570-2402-2 • ©2012 • 96 PAgeS
StructurAl equAtIon modelIng for SocIAl And PerSonAlIty
PSychology
Rick H. Hoyle, Duke University
This volume offers a non-technical presentation of structural equation modeling with an emphasis on applications in
the fields of social and personality psychology. The presentation begins with a discussion of the relationship between
structural equation modeling and statistical strategies widely used in social and personality psychology. This introduction
is followed by a nontechnical presentation of the terminology, notation, and steps followed in a typical application
of structural equation modeling. The remainder of the volume offers a practically-oriented presentation of specific
applications using examples typical of social and personality psychology, and advice for dealing with relevant issues.
CONTENTS 1. Background / 2. Model Specification / 3. Estimation and Fit / 4. Modification, Presentation and Interpretation / 5. Modeling
Possibilities and Practicalities
hArdcover ISbn: 978-0-8570-2403-9 • ©2012 • 120 PAgeS
multIlevel modelIng for SocIAl And PerSonAlIty PSychology
John B. Nezlek, College of William & Mary
Multilevel modeling (MLM) is a key method used by social and personality psychologists in their research. This volume
begins with a rationale for MLM and then proceeds in a non-technical, very accessible fashion to elucidate on how
the method can and should be applied in research. Different aspects of MLM such as centering and modeling error
terms are discussed, and examining hypotheses within the multilevel framework is considered in detail. Step by step
instructions for conducting multilevel analyses using the program HLM are presented, and these instructions are linked
to data sets and program files on a website.
CONTENTS 1. Introduction / 2. Multilevel Random Coefficient Models / 3. Multilevel Random Coefficient Models / 4. Conceptualizing the
Multilevel Structure / 5. Using HLM
hArdcover ISbn: 978-0-8570-2401-5 • ©2012• 120 PAgeS •
